Top 7 Off-Page SEO Techniques to Increase Website Traffic
On-page and off-page are the two most common types of SEO (search engine optimization), and both are equally important. When it comes to bringing organic traffic to a website, off-page SEO plays an important role. If you are looking for some of the most effective off-page SEO techniques, you have come to the right place. In this article, we are going to discuss the top 7 off-page SEO techniques that can help you increase website traffic and your search engine ranking.
What is Off-Page SEO? How Does it Work?
A search engine ranking is more than simply a popularity contest; it is also based on the quality of your website. Off-page SEO comprises gaining backlinks and reputation-validating positions on the internet to improve your online reputation and authority. Search engines attempt to match information seekers with useful content, and these off-page characteristics show that there is a wiggle room and it generates organic traffic. To put it another way, search engines want their users to return, and promptly direct them to the information they require is the golden ticket – your purpose is to make that job as simple as possible for them.
Off-Page SEO, also known as off-site SEO, is a method of enhancing a website’s ranking in search engine results pages (SERPs). It has nothing to do with the design or technical features of the website. It is, in essence, a method of advertising a website using all available online channels.
What is the Difference Between On-Page and Off-Page SEO?
Let’s examine and contrast the importance of Off-Page SEO and On-Page SEO.
On-page SEO is far easier to grasp than off-page SEO. When it comes to prioritization, on-page SEO is far more significant than off-page SEO. Off-page, on the other hand, is crucial.
What Does Off-Page SEO Mean in SEO?
When it comes to total ranking variables, on-page SEO alone is insufficient. Google’s algorithm is constantly changing, and it analyses each page based on a variety of characteristics. According to the study, off-site SEO accounts for more than half of the ranking variables.
Let’s have a look at the MOZ diagram below that depicts the various ranking elements and their weighting by Google –
Top 7 Off-Page SEO Techniques You Should Follow
Below is the list of the top 7 Off-Page SEO techniques you must follow to increase website traffic –
#1 – Making Use of Guest Blogging
The practice of posting relevant information on other people’s websites is known as guest blogging or guest posting. This is the most effective method of attracting a target audience to your website. All you have to do now is find an appropriate blog or website where you may participate as a guest writer.
On the homepage of several blogs, there is a Write for us option for guest blogging. If not, you might start your business circle and invite others to write guest posts regularly. Guest posting contributes to the development of a community within your sector. Guest posting, on the other hand, is one of the most effective off-page SEO techniques.
Look for sites that are authoritative in your industry and/or have relevant themes to obtain guest blogging possibilities (finding such sites through your research or via tools). Discover where your competitors are active, as well as the rankings of sites with similar audiences. Once you have figured out which targeted sites coincide with your target demographic and have the ranking to back it up, you are ready to go.
#2 – Social Media Promotion
Since people are more active on social media than any other platform, social media sharing allows content to reach a large audience. It has become the greatest way to distribute any information. It also plays an important function in assisting you in locating your favorite websites. As a result, social media promotion is considered one of the most effective off-page SEO techniques to increase website traffic.
#3 – Email Marketing
Email marketing is one of the most popular off-page SEO techniques ever. It is a legal approach to market specific items or services to specific customers. To conduct email marketing, you must first acquire the email addresses of potential customers via email campaigns, newsletter signups, and contact forms. You may also use email marketing to promote seasonal specials and offers.
Email marketing is also a wonderful technique to bring people to your website. Marketing your products or services through emails may be a quick, flexible, and cost-effective approach to contact new customers while also driving traffic to your website. You can send targeted and customized communications via email marketing.
#4 – Submission of Q&A
Answering the questions is an excellent method to increase website traffic. Use sites such as Quora.com, Answer.com, Yahoo.com, Answerbag.com, and others. The most important tip is to identify your niche’s audience and solve their problem. Since the intended demographic visits your site, Q&A sites can bring high quality and consistent traffic to your website.
#5 – Influencer Marketing
Make contact with an industry influencer. For example, make a list of people who are doing well in your niche and inform them about your content, services, and goods. Additionally, urge them to share your content with their audiences. Influencer marketing is one of the most effective off-page SEO techniques these days. It can be compensated, depending on the number of followers the influencer has. As a result, strategic collaborations and mutually beneficial relationships are formed.
#6 – Creating/Exchanging Links
In today’s practice, link building is another highly essential off-page SEO strategy. It contributes to the growth of trust and brand in the online environment. Google gives more weight to contend with more links. In the process of offering each other a link in the proper settings, link trading takes place.
There are three basic sorts of linkages.
- Natural Links: When a user, a customer, or a third party links to your site on their own, it is a statement of confidence, endorsement, and appreciation.
- Manually Constructed Links: You obtain the link by asking them to link back to your site.
- Self-Produced Links: These are links that have been purposefully created by posting on blogs, directories, and leaving a blog comment signature with optimized anchor text.
#7 – Submission of Image, Video, or Document
In the appropriate directories, post photographs, papers, videos, and other related infographics. You may increase visitors to your website this way. Nowadays, images and videos can instantly go viral, so you should invest in them. You can, for example, use the following platforms:
- Instagram, Pinterest, Flickr, and Photobucket are some of the places where you can find and upload images.
- YouTube and Vimeo are popular sites where you can upload your videos.
- SlideShare is a professional content-sharing community where you can share your presentations, infographics, documents, and even videos.
Off-page SEO is very important because it tells Google and other search engines that your website is important to users on the web. Therefore, you should never neglect the importance of off-page SEO. In this article, we have discussed the top 7 off-page SEO techniques that can increase website traffic with ease. By implementing these off-page SEO techniques, you can bring organic traffic to your website and rank higher on search engine results pages (SERPs).
Also, read – How to Improve Google Search Ranking of Your Website.
We hope this article will help you implement the best SEO strategies to achieve a higher search engine ranking. If you know of any other off-page SEO techniques that have worked for you, please let us know in the comments section below. We will add that to our list.