How to Improve Google Search Ranking of Your Website
Google search ranking is very important for any business website. Higher search engine ranking will grow your online business quickly. If you have a business website, it needs to be on top. Everybody wants to make its website visible on the first page of Google search. If you have been trying to achieve a higher search engine ranking but have not been successful, you have come to the right place. In this article, we are going to discuss how to improve Google search ranking using the 10 proven ways.
Google Search Ranking
Are you familiar with Google search ranking? Before we start discussing how to improve Google search ranking, it is very important to understand what is it. Google search ranking refers to the position of a website in Google search results. Whenever you search a keyword on Google, it will show you the most relevant results. On the first page, Google will show the top 10 results. So if your search engine ranking is between 1 to 10, Google will list your website on the first page. But if your Google search ranking is 11, your website will get the first position on the second page. It does not matter which position your website holds on the second page. To get more traffic to your business website, you have to get on the first page of Google search results.
How to Improve Google Search Ranking?
Every website owner wants to improve its online visibility. Higher search engine ranking on Google will help you grow your business online, get more customers, and increase your revenue. But the question that comes in everybody’s mind is – how to improve Google search ranking. Well, it is not easy but not so very difficult too.
All you need to do is implement the best SEO strategies (and follow the suggestions given below). And then you can easily outrank your competitors and improve the SEO ranking of your website. Remember, you will not see the results instantly. It may take some time so you have to be patient.
Below are the top 10 best ways to improve Google search ranking without paying anything:
#1 – Get Familiar with Google Search Algorithm
Firstly, getting familiar with Google Search Algorithm is more important than anything else. So before getting jump right into the SEO strategies, let’s understand Google’s search algorithm.
We all know there is a lot of information available on the internet. So finding out exactly what you need could be a bit challenging. Thanks to the Google ranking system. It can sort out billions of webpages in the Google Search index, and find out the most relevant results in the blink of an eye. Let’s suppose you enter a keyword on Google and hit enter. Here Google Search Algorithm comes to play its role. It will search out the billions of web pages that contain your keyword, and rank those web pages based on several factors. Higher ranked web pages will be shown on Google’s first page. Refer to this article for some useful information – how search algorithms work.
For your information, Google keeps changing its search algorithm from time to time. For many website owners, this is the biggest barrier to their online success. So whenever Google makes any changes or updates to its search algorithm, you have to optimize your website accordingly for online success. Refer to this article for some useful information – Google Algorithm Update History.
#2 – Publish High-Quality Content
The quality of your web content is one of the important factors that determine the success or failure of your website.
Publishing high-quality content on your website is one of the best SEO strategies to improve Google search ranking. How will you make sure that your website has high-quality content? What is high-quality content? Well, high-quality content is not any specific term. It refers to well-written and well-optimized web content. Having unique and high-quality content will help you rise to the top of Google search results and hold your readers’ attention.
Below are the key points to create high-quality content:
- Firstly, you should know your target audience. Before writing the content, ask yourself for whom you are writing. Keep both primary and secondary audiences in your mind while writing the content. Make sure both these audiences enjoy your content and understand what you are trying to deliver.
- The inverted pyramid style is very useful to create high-quality content, so get familiar with it. Structure your content in an inverted pyramid style, i.e. put the important part at the top of the page, include more specific and supporting information in the middle, and then end the content with tangential details.
- The web content that is accessible and easy to read gets more audience than usual. So write short and simple sentences to enhance the readability of your content.
- Instead of using passive sentences, stick to active voice to create concise and reader-friendly sentences. It is very engaging when you speak to the audience directly.
- Get into the habit of using multimedia objects in your content. Sometimes a picture, infographic image, or a short video is worth a thousand words.
- Do not forget to add valuable links to your content. This will build up your page’s authority and improve its SEO ranking.
#3 – Add LSI Keyword
You must be using the best keywords for your website. Right? But what about LSI keywords? Have you ever thought of using them?
Using LSI keywords is one of the best SEO strategies that can help you improve Google search ranking of your website. Google uses LSI (latent semantic analysis) to index web pages. So if you use proper LSI keywords in your content, they will help you achieve a higher search engine ranking on Google. Using your main keyword along with an LSI keyword in your meta description will improve your search results for sure.
#4 – Improve Your On-Page SEO
What could be more important than on-page SEO? This is the first thing that tells Google and other search engines about your website and its content.
The on-page SEO includes title, meta description, image alt text, URL structure, heading/subheadings, internal linking, and most importantly the content of the page. If your website’s on-page is well-optimized, it will have a great positive impact on your Google search ranking.
Tip: If you have your business website on WordPress, you must install the Yoast SEO plugin to improve your on-page SEO.
#5 – Improve Your Off-Page SEO
On-page SEO happens within the website, while off-page SEO happens outside the website.
After on-page SEO, you should take care of your off-page SEO. It is equally important as on-page SEO. Off-page SEO includes all the activities performed outside of your website to get backlinks. Many people think that off-page SEO is all about link building, but it is more than that. The activities you can perform within off-page SEO include forum submission, article submission, guest posting, social bookmarking, promoting content on social media, and much more. So overall, it covers everything that gives a backlink to your website.
#6 – Speed Up Your Website
It might sound surprising, but page speed plays a very crucial role in the search engine ranking of a website.
You may already be aware of this, but just in case you did not know already, Google notices everything. No matter how good your web content is and how well you optimize your website, if your website is slow, all your efforts will go in vain. As a result, you may not achieve a higher search engine ranking.
Page speed also has a direct impact on user experience. How? Slow web pages have higher bounce rates because nobody wants to waste time on a website that takes a long time to load. Websites with higher bounce rates may fail to rank higher on Google because Google does not like slow websites. So if you are looking for how to improve Google search ranking, you should speed up your website.
#7 – Optimize Your Website for Mobile
Unlike non-mobile-friendly websites, a mobile-friendly website has always a fair chance to get a higher search engine ranking.
These days internet users are more active on mobile devices than PCs or laptops. As a result, approx 60% of the total web searches take place on mobiles, and this number will grow continuously. According to Google, if the web content is not easily accessible to a mobile user, the website may not rank as high. So make sure your website is responsive and well-optimized for mobile users. While building a website, choose responsive and mobile-friendly themes. The free WordPress themes and premium WordPress themes provided by Spiracle Themes are worth checking out.
Tip: To check whether your website is mobile-friendly or not, use Google’s Mobile-Friendly Test. You should also consider using the mobile-friendly test tool from Experte. It can automatically test multiple URLs at the same time. After entering a URL, the tool crawls the entire website, reporting back on the mobile-friendliness of all sub-pages.
#8 – Find and Fix Broken Links
Broken links can impact your search engine ranking negatively.
Internal linking is very crucial for search engine optimization. It plays an essential role in content marketing, and it helps your content get a higher search engine ranking. Having quality links on your webpage will not only boost your website traffic but also establish your site authority. But wrong linking practices can harm your Google search ranking. One of the most common issues associated with internal linking is – having broken links.
If your webpage has broken links, they bring up a 404 error. Having broken links on your webpage will not only affect the user experience but also your search engine ranking. As soon as you find the broken links on your webpage, you should fix them right away.
Tip: Use W3C Link Checker to find if your webpage has any broken link.
#9 – Reduce Bounce Rate
Google does not like websites with high bounce rate.
The bounce rate indicates whether the content on your website is relevant to your visitors or not. If the bounce rate of your website is low, this means you are doing well. But if you have a high bounce rate, then you have to work on it. The bounce rate goes high when visitors land on your website and quickly bounce back to the search results. There are various reasons for the high bounce rate, such as bad or irrelevant content, poor user experience, speed issues, and other technical errors. You have to reduce the bounce rate of your website if it is high. Make sure your web content is unique and of high quality. Besides, your web pages should load instantly, i.e. without taking much time.
#10 – Track and Monitor Your Results
It is important to analyze how the above tips are working for you.
This one is the last and perhaps the most important thing. People often forget to measure SEO performance and results. The above 9 tips work as an input, and this one is the output. For example, you follow the best SEO strategies to improve Google search ranking. But how do you know whether they are working for you or not? You have to track and monitor the results.
What is the use of the best SEO strategies? To improve Google search ranking? Yeah, that is true! But why does everyone want to get a higher search engine ranking? Because websites with higher rank get more traffic. You are getting enough traffic to your website. But is that organic? Well, Google Analytics is the best tool to track your SEO performance. It will show you everything that you need to know, that you need to understand and that you need to track. Refer to this article for some useful information – Get started with Google Analytics.
You can grow your online business by improving your Google search ranking. SEO (search engine optimization) strategies are very important for any website to get a higher search engine ranking. This article has covered the top 10 best SEO strategies to improve Google search ranking. By following the aforementioned suggestions, you can increase the SEO ranking of your website. Remember, you cannot see instant results, no matter how good your SEO strategies are.